Privacy Policy


Elegant Dent Limited recognises the significance of your privacy and understands your concerns about the usage of your personal data. We highly regard and prioritise the privacy of our customers and ensure that any collection and utilisation of personal data align with the principles outlined in this policy, as well as with our legal obligations and your rights under applicable laws.

This Privacy Policy outlines how Elegant Dent may collect, utilise, disclose, transfer, and store information pertaining to individuals. It is applicable to all interactions with Elegant Dent, including but not limited to Elegant Dent’s website, signing up for newsletters, engaging with Elegant Dent products and services, including software services.

1. Name and Address

Elegant Dent Limited

Woodland Enterprise, Hastings Road, Flimwell,

East Sussex, TN5 7PR, United Kingdom

Company number: 10884605



2. Scope of our Privacy Policy

This Privacy Policy explains how we use your personal data including how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data. The Privacy Policy applies only to the actions of Elegant Dent Limited and users with respect to this website, products, and services. It does not extend to any websites that can be accessed from our website including, but not limited to, any links we may provide to social media websites.

For the purposes of the applicable Data Protection Laws, Elegant Dent Limited is the “data controller”. This means that Elegant Dent Limited determines the purposes for which, and the manner in which, your data is processed.

3. What is Personal Data?

Personal data is defined by the EU General Data Protection Regulation (GDPR) as any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.

In simpler terms, personal data refers to any information that can identify you. This includes obvious details like your name and contact information, as well as less apparent data such as identification numbers, electronic location data, and other online identifiers.

4. Personal Data collected

We may collect the following data, which includes personal data, from you:

  • Name
  • Business name and address
  • Business transactions with us including payment details
  • Job title and/or profession
  • Contact information such as address, email and telephone/mobile numbers
  • Cookies

In each case, this is done in accordance with this Privacy Policy.

5. How we collect Personal Data

We collect data in the following ways:

  • Use of our website (IP-Address, Cookies)
  • Use of social media
  • Newsletter sign-up (online and offline)
  • Contacting us via a contact form, e-mail, telephone, or letter
  • Registering for our services
  • Entering into an agreement with Elegant Dent

6. How we use your Personal Data

According to the GDPR, we are required to have a lawful basis for using personal data at all times. This could be because the data is necessary for fulfilling a contract with you, because you have given consent for us to use your personal data, or because it is within our legitimate business interests to do so. Any or all of the following data may be required from us from time to time in order to provide you with the best possible service and experience when using our website. Specifically, your personal data will be used by us for the following reasons:

  • Supplying our products and services to you
  • Personalising and tailoring our products and services for you
  • Communicating with you
  • Transmission by email of marketing materials that may be of interest to you
  • Direct marketing to you via e-mail which we will need your consent to do so
  • We may use your data for the above purposes if we deem it necessary to do so for our legitimate business interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section “Your rights” below)

Subject to your consent and in accordance with applicable laws, we may also utilise your personal data for marketing purposes, which could involve reaching out to you via email, telephone, text message, or postal mail to provide information, updates, and promotions regarding our products and services. You will not receive any unauthorised marketing or unsolicited messages. We are committed to safeguarding your rights and adhering to our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003. Additionally, you will always have the option to opt-out.

7. Keeping Personal Data secure

We will use technical and organisational measures to safeguard your data such as access to your account is controlled by a password and username that is unique to you. We will store data on secure servers.

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your personal data, please let us know immediately by contacting us via this e-mail address:

If you would like detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

8. Data retention

We will not keep your personal data for any longer than is necessary, unless a longer retention period is required or permitted by law, we will only hold your data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request that the data be deleted. Even if we delete your data, it may persist on backup or archival media for legal, tax or regulatory purposes.

9. Where do you store or transfer my Personal Data?

We will only store or transfer your personable data in the UK and EU. This means that it will be fully protected under the GDPR. We take all reasonable measures to protect and safeguard the security, integratory and confidentiality of personal data.

10. Do you share my Personal Data?

We will not share any of your personal data with any third parties for any purpose other than the following exceptions:

  • We may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
  • Personal information may also be shared with third parties that are contracted to perform support services for us. The third parties may only use personal data to perform services on our behalf and are required to treat your personal data as strictly confidential and meet the relevant privacy data protection laws.

11. Your rights

You have the following rights in relation to your data:

  • Rights to access – the right to request copies of the information we hold about you at any time, or that we modify, update, or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive”. Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
  • Right to correct – the right to have your data rectified if it is inaccurate or incomplete.
  • Right to erase – the right to request that we delete or remove your data from our systems.
  • Right to restrict our use of your data – the right to “block” us from using your data or limit the way in which we can use it.
  • Right to data portability – the right to request that we move, copy, or transfer your data.
  • Right to object – the right to object to our use of your data including where we use it for our legitimate interests.

To make enquiries, exercise any of your rights set above, or withdraw your consent to the processing of your data (where consent is our legal basis for processing your data), please contact us via this e-mail address:

12. Links to other websites

Our website may provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This Privacy Policy does not extend to your use of such websites. You are advised to read the Privacy Policy or statement of other websites prior to using them.

13. Cookies

A cookie is a tiny file that seeks your consent to be stored on your computer's hard drive. Cookies help us identify the device you're using and retain certain details about your preferences or prior interactions, enhancing security. We utilise cookies to analyse web traffic data (via Google Analytics) and enhance our website to better suit customer requirements. Some cookies are strictly necessary and indispensable for using our website, as certain online functions cannot be performed without them. All cookies used by our website are in accordance with current UK and EU Cookie Law.

Before the website places cookies on your computer, you will be presented with a message bar requesting your consent to set those cookies. By giving your consent to the placing of cookies, you are enabling Elegant Dent Limited to provide a better experience and service to you. You may, if you wish, deny consent to the placing of cookies; however certain features of the website may not function fully as intended.

14. Changes of business ownership and control

Elegant Dent Limited may expand or reduce our business and this may involve the sale and/or transfer of control of all or part of Elegant Dent Limited. Data provided by users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was originally supplied to us. We may also disclose data to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring your privacy is protected.

15. Governing Law

This Privacy Policy will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Privacy Policy will be subject to the exclusive jurisdiction of the English and Welsh courts.

16. Changes to this Privacy Policy

Elegant Dent Limited reserves the right to change this Privacy Policy as we may deem necessary or as may be required by law. Any changes will be immediately posted on the website, and you are deemed to have accepted the terms of the Privacy Policy on your first use of the website following the alterations.

17. How can I contact you?

E-mail address:

Postal address:

Elegant Dent Limited,

Data Protection Department,

Woodland Enterprise, Hastings Road, Flimwell,

East Sussex, TN5 7PR, United Kingdom


This Privacy Policy was created on 06 March 2024.

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